This is a quote from the Vista Blog:

“Last week we showed a video of the Mojave Experiment to a small group of folks here on campus. Today we are excited to share the results with the public.

For those new to the Mojave Experiment, it’s a focus group effort we initiated a few weeks ago. We interviewed and polled 120 participants in San Francisco, in hopes of better understanding everyday users’ perceptions of Windows Vista and seeing whether there really is a gap between perception and reality. We wanted to see how people reacted to Windows Vista when they were not aware they were seeing Windows Vista. We recorded our discussions, and today you can see them for yourself.”

It appears that Microsoft is going to fight an uphill battle on how Vista is percieved after last years very expensive advertising campaign failed to get people interested.

Check out the videos: http://www.mojaveexperiment.com/

Posted on July 30th, 2008 by Furious Citizen
Filed under: Industry News, Technology